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From the Author of The Tipping Point

This book shows us how we can hone out instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision makers in our homes, offices and everyday life. Just as he did with his revolutionary theory of The Tipping Point, Gladwell reveals how the power of 'blink' could fundamentally transform our relationhips, the way we consume, create and communicate, how we run our businesses and even our societies.